Internet Marketing and SEO: Practice vs. Science

Internet Marketing and SEO: Practice vs. Science

Normally, science is ahead of (technological) developments. In this article, I show you that this is with internet marketing &; search engine optimization is not the case, and we will give you a total overview of all important aspects of both concepts. It is important to mention here that khoa hoc seo happens to be the best option there.

The research

That company today should use the internet to get in touch with their (potential) customers is no longer a secret. ‘Using the internet’ and ‘going online’ means more than just putting a website online.

With more than 4 billion Websites on the internet, it is becoming increasingly difficult for companies to stand out from others as there are so many others.

Google was the most visited website in 2014, and since Google is a search engine (or the search engine), it is important for websites to have a high ranking on relevant search terms in this search engine.

Optimizing a website to score high in search engines is known as search engine optimization or search engine optimization (SEO) in English. However, this is not the only thing that is important for a website, since visitors must also do something on a website when they visit it.

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We also call the strategies and marketing techniques that lie behind the structure of a website internet marketing. Internet marketing techniques are used to achieve specific goals on a website. Since this research was a scientific study, it was important to look at both science and practice, and then compare it with each other.

What is Search Engine Optimization (SEO) according to science?

Search engine optimization can be defined as ‘ The process of adapting a website’s content and code, and collecting relevant references from other websites and media, to improve the visibility of this site in one or more search engines.’ The ones who have done the right course and training can only be aware of the different aspects for the same.

SEO is not about the ‘easy’ and often expensive ways to get high in search engines such as advertising (such as Google Ad words, for example), but focuses purely on strategies and methods to get high in organic search results.

Black hat & White hat SEO

A distinction is made in the scientific literature between ‘ White hat ‘ and ‘ Black hat ‘ SEO, which stands for honesty and transparency versus manipulation. Black hat SEO usually consists of tricks with which a website can score high in the search results in a fast, unfair way. Several SEO training centers offer this SEO training. In case you wish to do it properly, you can have the perfect results now.

The optimization of your website should focus on what is best for your website visitors. They are the end users of your site and use search engines to find your site. Search Engine Optimization is about putting the best foot forward to be visible in search engines, but your final users are your visitors, not search engines.