Television and the Perception of the World

Television and the Perception of the World

The cultivation hypothesis states that the perception and thus also the evaluation of the life world of people who watch a lot of television is strongly influenced by the TV content. This can lead to strong deviations from reality, e.g., the constant fear of violence and criminal attacks. While you  먹튀신ㄱ take a look at these.

The social structuring of communication through television results from opposing processes of integration and differentiation. Who feels closely connected with whom, is due to a good part of the television. On the one hand, the television ensures its homogeneity through its wide range, because the offer of an agenda and an interpretation pattern for current problems has an integrative effect.

The television broadcast of major sporting events provides audiences, which include virtually all, in a graduated form; such ranges are also the case for candidate leagues in the run-up to elections. In the election year 2013, six football matches, three crime scene episodes, and the TV duel were in second place among the ten most watched individual broadcasts and at the top stood the final of the Champions League. On the other hand, with the diversity of broadcasters and broadcasts, television allows differentiation of groups that are defined by their close ties to individual formats and their intensive use. And last but not least, communal donations are donated in the private sector family, neighborhood, and circle of friends or in the public sector.

Shaping political opinion formation

This aspect is of particular importance in the perception of television: television is credited with a significant impact on political opinion-making, and then on political decisions. This starts with the topics, although it is less attributed to television that it sets issues by revealing problems. But it ensures that topics from press media are widely used.

Individual positions can be disseminated by television to a political significance. This is especially the case when corresponding moving pictures are published, e.g., in warlike conflicts. Of these, sympathies and antipathies are strongly determined.

Candidates in election decisions rely heavily on television. The candidate duel on German television or the Presidential Debates on US television are the highlights of the election campaign. Above all, those who are still undecided are influenced by them.

For the influence on the opinion formation, not only the absolute range is important. But it is also important that the politically less interested is reached by the television, so those groups that are otherwise little involved in political communication. This is particularly the case because television places great credibility on the visual element.


On television, a number of formats have been developed for political opinion-forming. The most important format is the evening news, whose prototype is the daily news. The high level of trust placed in this format creates a great deal of potential for influence. Other formats are the various journals of the newsrooms, the news coverage magazines, the political talk shows and not least formats that are not immediately assumed political importance, such as satire broadcasts. Politically relevant topics in entertainment programs also influence political attitudes.